This video addresses the actual problem of plastic bag in a different, innovative, and smart way. The humor that it is used in the mockumentary is ideal and funny. However we have to pay attention to focus on the message of the video through the irony.
I think plastic is necessary in our daily life, I could name so many things that are imprescindible and made out of plastic. However we take it for granted and usually we consume unnecessary plastic, such as plastic bags, or plastic bottles.
It is a great material that can be shaped in uncountable ways, and relatively cheap to produce and manipulate. Plastic would be the perfect material for third-world or least developed countries, as long as it was used in controlled quantities, sadly the reality is way different. Added to the price and the simplicity, the impermeability it is a great property of plastic, which in addition to the other qualities makes it one, if not the most, convenient material existent.
However plastic is a double edged sword. It can be convenient in an economic way, but the problem comes when we use it without any common sense. Plastic is very harmful to the environment, therefore we should keep the use of it, as low as possible. Although being inexpensive to produce, plastic production effects are terrible, firstly because all the water needed in the process, which is a lot; one of the main components of plastic is oil, this causes enormous amounts of greenhouse gasses to be released into the atmosphere.
In my opinion, Canada is one of the countries with the best environmental awareness in the world, and Canadians should be proud. However I think that there is always room for improvement. Relating to the video, I thought about two feasible solutions for the use of plastic bags in Canada. The first measure would be, to limit the amount of plastic bags clients can get at a grocery store. The amount of plastic bags that a person receives will depende on the amount of money they spent: $0 to $24 = 1 plastic bag, $25 to 50= 2 plastic bags, and so on. I think this will change the way people use and throw away plastic bags, making them a more limited good. The second solution is related with plastic bags too. I think that we could raise awareness of the problems that plastic is causing in the environment, if we emulate what the government makes cigarettes companies do, that is to say, include shocking, and non-pleasant images reflecting the consequences of the abuse of the product, in order to make the consumer more responsible of their actions.
Juan Berasategui Gallego